Topic: Obesity, Nutrition/Diet
Target Population: Adults
Sector: Community-Based
This program is for adults who want to lose weight and/or become more conscious of their fast food restaurant choices.
The iChoose 600® Campaign is a public-health campaign that enforces menu label legislation in fast food restaurants and encourages adults to order healthier food items.
No peer-reviewed publications evaluating the effectiveness of this program were located.
In an effort to help adults increase their healthy food choices when eating at fast food restaurants, the iChoose 600 Campaign encourages these restaurants to include calorie information on menus in restaurants and online. The campaign proposes that most adults require 2,000 calories a day, and they should consume approximately 600 calories per meal and 100 calories per two snacks daily.
The campaign suggests that adults should choose fast food meals that are under 600 calories as a way to help adults do the following:
The campaign has been implemented in four counties of New York State including Albany, Schenectady, Suffolk, and Ulster.
No information about training was located.
Considerations for implementing this program include understanding that the program has only been implemented in New York State, recognizing success of the program requires fast food restaurants to comply with menu labeling, and obtaining buy-in from adults as they are expected to review the caloric content of food items before deciding what they order.
The Clearinghouse can help address these considerations. Please call 1-877-382-9185 or email clearinghouse@psu.edu
If you are interested in implementing the iChoose 600 Campaign, the Clearinghouse is interested in helping you! Please call 1-877-382-9185 or email clearinghouse@psu.edu
No information about implementation time was located.
No information about implementation costs was located.
To move iChoose 600 Campaign to the Promising category on the Clearinghouse Continuum of Evidence, at least one evaluation should be performed demonstrating positive effects lasting at least one year from the beginning of the program or at least six months from program completion.
The Clearinghouse can help you develop an evaluation plan to ensure the program components are meeting your goals. Please call 1-877-382-9185 or email clearinghouse@psu.edu
Contact the Clearinghouse with any questions regarding this program. Phone: 1-877-382-9185 Email: clearinghouse@psu.edu
You may also contact the New York State Department of Health Bureau of Marketing and Creative Communications by mail ESP Corning Tower, Room 2812, Albany, New York, 12237, by phone 1-518-474-5370, email bmcc@health.ny.gov, or visit https://www.health.ny.gov/prevention/obesity/ichoose600/
